Kev Noj Qab Haus Huv ZooTso tawm cov ntsiab lus tseebCreatine gummieslos hloov kho dua tshiab $ 5M Kev Ua Lag Luam Khoom Noj Txom Ncauj Kev Noj Qab Haus Huv
Creatine Chewable Targets Gen Z thiab Cov Neeg Ua Si uas Tsis Muaj Sijhawm nrog Flavor-First Innovation
Justgood Health, ib lub tuam txhab ua khoom qab zib uas hloov pauv kev ua haujlwm, hnub no tau tshaj tawm nws cov khoom qab zib tshiab.Creatine gummies, ib qho kev hloov pauv ntawm cov hmoov av thiab cov tshuaj ntsiav. Tsim los rau cov neeg koom tes B2B, cov khoom qab zib gummies no muaj zog thiab txhawb nqa los ntawm kev tshawb fawb lub hom phiaj yog ntes tau 58% ntawm cov neeg mus ua si hauv gym uas tso tseg creatine vim muaj teeb meem saj thiab yooj yim (Global Sports Nutrition Report, 2024). Nrog 2.5g ntawm micronized creatine monohydrate rau ib qho kev pabcuam thiab tsis muaj qab zib, cov khoom no siv rau hauv $ 5B "kev noj khoom txom ncauj rau kev ua si" - qhov twg 74% ntawm Millennials muab qhov tseem ceeb rau kev nqa mus los dua li kev lig kev cai.
Tus Zoo Kawg NkausCreatineTso Tawm: Vim li cas 63% ntawm Cov Neeg Siv Tawm
Txawm hais tias creatine tau ua pov thawj cov txiaj ntsig zoo rau kev loj hlob ntawm cov leeg thiab kev ua haujlwm ntawm lub hlwb, kev ua raws li txoj cai tseem tsis zoo.
Kev tshawb fawb ntawm cov neeg siv khoom ntawm Justgood Health qhia tau tias:
47% tsis nyiam cov qauv chalky.
32% tsis nco qab noj tshuaj tom qab kev tawm dag zog.
29% zam kev sib tov hmoov rau pej xeem.
Cov qauv gummy daws cov teeb meem no los ntawm:
Kev Siv Tshuaj Stealth: Npog nrog cov txiv nkhaus taw sov lossis cov txiv hmab txiv ntoo qaub
Npaj Txhij Rau Lub Hnab Gym: Cov hnab uas tiv taus cua sov, rov kaw tau siv tau rau hauv chav sauna thiab lub hnab nqa khoom hauv tsheb.
"Qhov no yogcreatine"rau tiam neeg TikTok," tus neeg muaj feem cuam tshuam txog kev noj qab haus huv Jake Torres, tus neeg sim ua ntej hais. "Nws zoo li Skittles, tab sis lawv ua rau koj tsa zog dua."
Plaub Lub Lag Luam Npaj Rau Kev Hloov Pauv
Cov Neeg Ua Si Ncaws Pob Qib Siab: 81% xav tau cov tshuaj ntxiv uas tsis pub lwm tus paub, uas haum rau cov neeg pw hauv tsev kawm ntawv qib siab (NCAA Survey).
Kev Noj Qab Haus Huv Rau Cov Poj Niam: 68% nyiam cov khoom qab zib gummies dua li cov hmoov "loj" (Kev Noj Qab Haus Huv Rau Cov Poj Niam, 2024).
Cov Neeg Ua Haujlwm Hauv Chaw Ua Haujlwm: 55% ntawm cov neeg ua haujlwm nyob deb noj khoom txom ncauj thaum tawm dag zog thaum tav su.
Kev Nthuav Dav Thoob Ntiaj Teb: Cov kev xaiv uas tau ntawv pov thawj Halal rau cov lag luam Middle Eastern.
Kev Tshawb Fawb Txog Qaub: Yuav Ua Li Cas Qab Qab Ua Rau Kev Ua Raws Cai
Justgood Health cov thev naus laus zis patented siv cov roj txiv qaub los ua kom tsis muaj zogcreatineqhov iab tsis muaj cov khoom qab zib.
Ib txoj kev tshawb fawb xyoo 2024 ntawm UCLA pom tias:
89% ntawm cov neeg siv nyiam cov gummies dua li cov hmoov.
Muaj kev ua raws li qhov tau hais tseg ntau dua 2.1 npaug hauv 12 lub lis piam.
B2B Goldmine: Kev Kho Kom Haum Raws Li Virality
Cov neeg koom tes tau txais txiaj ntsig:
Cov Khoom Siv Npaj Txhij Rau TikTok: Cov kev sib tw uas tau tsim ua ntej zoo li #GummyGains.
Shape Studio: Upload cov logos los tsim cov pwm gummy uas muaj npe nrov.
Cov Ntawv Tshwj Xeeb: Taub dag txuj lom creatine rau lub caij nplooj zeeg, peppermint rau hnub so.
Ib tug kws tsav dav hlau nrog GymShark tau pom lawv cov khoom qab zib qab zib dragonfruit uas nrov heev hauv TikTok, ua rau muaj neeg tuaj saib 500K lub vev xaib hauv 72 teev.
Lub sijhawm tshaj tawm: Tsib Hlis-02-2025