Kev Hloov Pauv ntawm Kev Noj Qab Haus Huv
Thaum GNC tau muab 38% ntawm nws cov peev nyiaj xyoo 2024 rau kev teeb tsa dua tshiabcov creatine gummies, cov neeg ua haujlwm hauv kev lag luam tsis kam lees. Kaum ob lub hlis tom qab, hom ntawv no tsav $ 42 / sqft / lub lim tiam hauv txoj kev noj haus kis las - ua tau zoo dua li cov hom ntawv hmoov los ntawm 19% thiab ua rau muaj kev sib ntaus sib tua faib khoom. Ib qho matrix patented-masking matrix uas ua rau 5g creatine monohydrate koob tshuaj yam tsis muaj "chalk-thiab-xuab zeb" kev paub uas txwv cov hmoov rau cov neeg siv hardcore.
"Cov no tsis yog cov tshuaj ntxiv - lawv yog cov khoom lag luam uas nyiam cov niam yoga rau kev noj zaub mov kom ua tau zoo," Kroger Category Director Marcus Reed hais.
Amazon lub Algorithmic Goldmine
Daim ntawv qhia ntawm cov neeg muag khoom sab nraudcov creatine gummiesua tus thawj coj tshawb nrhiav kev noj haus kis las:
- Kev Ua Haujlwm Zoo ntawm PPC: $0.23 CPC piv rau $1.17 rau cov protein whey
- Tus Nqi Hloov Pauv: 11.8% (3.4x pawg nruab nrab)
- Kev Tshuaj Xyuas Qhov Ceev: 127 kev tshuaj xyuas/lub lim tiam (vs. 19 rau cov hmoov)
"Creatine gummies"pab nyiaj rau kuv tag nrho Amazon kev tshaj tawm ecosystem," lees txim Top 20 Tus Muag Khoom Lena Park, uas nws lub npe ntiag tug tau tsiv 48,000 units lub quarter dhau los.
Costco txoj kev loj hlob ntau
Lub tsev loj loj muaj 240 tus lejcov creatine gummiestub (tshwj xeeb rau Cov Tswv Cuab ntawm Cov Thawj Coj) siv kev lag luam kev coj cwj pwm:
- Tus Nqi Ntxiv Rau Kev Ua Haujlwm: 63% ntawm cov kab them nyiaj
- Kev Txhawb Nqa Cov Tswv Cuab Rov Ua Dua Tshiab: +4.2 cov qhab nia ntawm cov pej xeem hnub nyoog qis dua 35 xyoo
- Qhov Nruab Nrab Chav/Kev Mus Ncig: 1.7 (vs. 0.3 rau cov thoob hmoov)
"Peb kho lawv zoo li daim ntawv so quav - cov khoom siv tas li rov ua dua tshiab," piav qhia los ntawm tus neeg yuav khoom ntawm Costco, David Chen.
Kev Sib Tw Ntaus Caj Npab Technology
Creatine gummies daws plaub qhov teeb meem kev lag luam los ntawm kev tsim kho tshiab:
1. Cov Txheej Txheem Ruaj Khov
→ Anhydrous glycerin matrix (dej ua haujlwm ≤0.55) tiv thaiv kev puas tsuaj ntawm creatine
2. Kev Ntsuas Tshuaj Kom Tseeb
→ 1.25g micro-encapsulated creatine/gummy (4 gummies = 5g koob tshuaj kho mob)
3. Xauv Qab Zib
→ Liposomal flavor burst technology (patent US202678451A)
4. Cov Neeg Sawv Cev Nqus Dej
→ Lub kaw lus tiv thaiv kev sib sau ua ke los ntawm cov nplej tiv thaiv kev sib sau ua ke ntawm cov khw muag khoom
"Kev tswj cov dej noo yog qhov kev tshawb pom tshiab uas muaj nqis ntau txhiab daus las," NutraScience Labs CTO Dr. Amanda Zhou lees txim.
Kev Tswj Xyuas Daim Ntawv Sau Npe Ntiag Tug
Cov khw muag khoom muaj 67% ntawm kev ua lag luam creatine gummies los ntawm kev siv cov hauv qab no:
- Kev Txiav Txim Txog Cov Khoom Xyaw: Kev cog lus ua ntau creatine ntawm $ 6.50 / kg (piv rau $ 9.80 kev ua lag luam tam sim ntawd)
- Kev Ceev-mus-Txee: 28-hnub kev tsim khoom (piv rau 90+ hnub rau cov hom lag luam hauv tebchaws)
- Cov Qauv Nce Nqi: 58% cov nqi tag nrho piv rau 43% rau cov khoom lag luam sib npaug
Walmart's "Revive Active" creatine gummies tam sim no muag tau zoo dua cov hmoov qub 3:1 hauv Midwest cov khw muag khoom sim.
Kev Tsim Khoom Siv Daim Ntawv Cog Lus Loj Hlob
- Yam tsawg kawg nkaus kom muaj nuj nqis: Txo mus rau 5,000 units rau cov khw muag khoom tshwj xeeb
"Cov ntawv lo ntiag tug creatine gummiescov kev pab cuam muab 97-hnub ROI, "hais Feifei.Kev Noj Qab Haus Huv Zoo- Koj liCov Khoom Noj Khoom Haus Nutraceutical GummiesChaw Tsim Khoom
Kev Nkag Mus Rau Hauv Chaw Muag Tshuaj
Cov ntu "Kev Noj Qab Haus Huv Zoo" ntawm CVS tam sim no muaj creatine gummies nrog rau cov khoom siv rau cov neeg mob ntshav qab zib:
Markdown
Cov Khw Muag Khoom Hauv nroog: $22.50/ib qho nyiaj pab txhawb nqa
Suburban: 19% kev nthuav dav pob tawb rau kev noj qab haus huv sib koom ua ke
Nyob deb nroog: 38% ntawm kev txuas nrog cov multivitamins
Lub sijhawm tshaj tawm: Lub Xya Hli-10-2025